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5 Ways Biotechnology Companies Use Video to Capture and Share Informal Knowledge

18/7/2018

Why are biotechnology companies around the world integrating video into how their employees communicate? It’s because nothing helps a team function and think as a collective like video does, especially when it comes to how the group shares the vast amount of informal information that is floating around in the heads of each individual.

The practice of sharing informal knowledge via How-To presentations is something that can give your employees the boost in efficiency they need to perform at their absolute best. Plus, with a more effective and efficient system of sharing ideas across all levels of the organization, leveraging employee-created video content could be the key to finding that next big biotech breakthrough or creating the next revolutionary product, pushing the firm to the forefront of innovation for the biotech industry.

So how is video making a wave through the biotech industry and its knowledge sharing practices? To answer that, let’s take a look at the top 5 ways biotechnology companies are using video to enhance the ways that their people work together and share information.

Making Content Creation A Breeze

Just because biotechnology is complicated, it does not mean that everything else has to be, especially when it comes to an employee developing something that could be valuable for their peers. This is where they come from, how to make a simple video tutorial. 

With a How-To video solution, anyone can easily combine documents, video, audio, and much more, all into one piece of content and transform that simple idea in their head into a detailed video in just a short amount of time. Instead of requiring someone who is well versed in video production and video editing software, How-To video solutions are designed to be used by anyone, with a user-friendly interface, simple and intuitive tools for adding features like annotation or rich media, the ability to capture through a webcam, and much more.  This eliminates the need for expensive video equipment or video producers to create highly-produced content for the organization, since the process of creating a video becomes simple enough for anyone to go through, without spending days learning how to use various types of video software. Also, with video content now easier to produce, the amount of time between developing that content and distributing it is cut down, improving the efficiency of internal information sharing.

Relying On Resident Experts

Team members of all levels are repositories of industry and knowledge , and the hope is that they will be able to share their experience with the next generation of employees. Unfortunately, without the right solutions for dispensing that knowledge, it ends up being left to be passed away. That's why biotech firms have taken the initiative to ensure that their employees have a simple, fast, and intuitive way. By relying on their resident experts and giving them the task of producing short microlearning modules, their helpful informal knowledge can be shared with others in an engaging way. However, relying on resident experts does not mean that  the flow of information is restricted to going down the ranks, as How-To video solutions allow for newer members to share new ideas and strategies with their seniors to foster a more collaborative environment.  

For example, let's imagine that they have not only mastered their communication skills, but also have come to know their products. By having that senior salesperson produce video that contains all the information you need with the help of an intuitive How-To video solution, new sales reps can get up to speed more quickly. Then, they will have the option to provide feedback or produce a product of their interest and that they will be able to have a good idea. 

Compiling A Vast Library Of Knowledge

If you have a large collection of tools that you use on various projects, would you like to have a room in the room? Would you like something organized in a toolbox? The answer is simple, since the organization that the toolbox provides is invaluable, especially when you have a team of people who need to use these tools on a regular basis. 

Bringing it back to the world of biotech, companies are using How-To video solutions to not only simplify the knowledge sharing process, but to also construct a library of videos that have been made by anyone. The existence of this compendium of organizational knowledge may not be changed, but it may also be necessary to inform the organization of the situation, to ensure that it is up to date. 

With how-to video solutions, which makes a place for storing media. With built-in search functionality, they need to know that they need to be at any time, or whether they choose to stream it directly to their device or download it and watch it offline. The video collection may be transformed into a vital tool for onboarding, with the ability to assign a set of videos to be used in the database. 

Easy Access For Anyone, Anytime & Anywhere

Let's go back to imagining that toolbox again, but this time, imagine that you or anyone on your team could grab whatever they need to be just anywhere in the world. With How-To video solutions, biotechnology companies have taken their own library of employee-made videos and transformed it into an information resource that is accessible by everyone in the organization anytime, anywhere, and on any device they choose, including desktop or laptop computers, smartphones, and tablets. Also, thanks to the capacity for seamless integration into the company's existing structure, how-to video solutions can give users access to video directly through their internal learning management system, or software like SharePoint, Salesforce, and Slack. 

Adapting To The New Age Of Informal Learning

While formal knowledge has been an integral part of corporate structure for a long time, it is quickly becoming outdated if it has not already. Simply put, formal knowledge is made by the biotech workforce, and it does not resonate with the younger audience. From it's cold, impersonal tone or rigid, formulaic structure, formal knowledge does not cater to the learning preferences of new generation. 

With the age of formal knowledge coming to an end, the age of informal learning is just beginning. Biotech firms are shifting to informal knowledge sharing, as the transfer of information is more authentic and fluid, allowing the learning process to be customized to meet individual learner needs. With solutions that are specifically capture and share that informal knowledge such as How-To video, biotech firms are transforming their organization's communication structure to a foundation based on an ever growing database of informal learning. At the core of this foundation, is an internal database of employee-created video that is accessible at all levels of the organization. 

Contact Speach Me To Learn More! 

SpeachMe is a cloud-based How-To video solution built to meet the communication, learning and collaboration needs of life sciences organizations. SpeachMe allows you to easily engage with your colleagues through interactive multimedia tutorials that feature video, documents, and other rich media. Use a Speach to empower your employees to teach, learn, communicate and collaborate.

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Barry Canty

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